How to Find Your Focus [Free Template]
The reason most BPOs struggle to stand out in the crowded outsourcing market is they don’t have the right positioning.
In a market with over 300,000 outsourcing firms, delivering great service isn't enough to shine and attract new prospects. That’s because every BPO claims the same thing: their team is excellent, they produce high quality results for their clients, and their are client-focused.
The vast majority of your growth problems are actually positioning problems:
Struggling to generate leads from sales efforts
Unable to get leads from marketing tactics
Conversations and deals stalling on
Interested prospects hammering you on prices
Losing RFPs
When your positioning is weak, you’re seen as interchangeable and generic. The more interchangeable you appear with other BPOs, the more you'll be shopped around on price.
To stand out in the crowded outsourcing industry, you must position your BPO as the obvious and only solution to your target market’s problems. When prospects see your firm as meaningfully different, working with anyone else feels like a compromise.
When you become the go-to expert for your target market, you'll have clients reaching out to you for your expertise. The more your expertise is sought after and in-demand you become, the more you can raise your prices.
The Path Forward
We've developed a proven process to take BPOs from poor positioning to market leadership called BPO Edge Accelerator.
The journey begins with a crucial first step: Finding Your Focus.
In this initial phase, we help you:
Determine which market your BPO should focus on
Develop a crystal-clear ideal customer profile
Create detailed buyer personas that make engaging your prospects easy and straightforward
Get Started with Our Free Find Your Focus Template
We’re sharing the exact template we use with our clients to help them find their focus.
Here’s how to use it:
List Your Criteria (Column A): Determine what matters most to your business success and list the criteria
Weight Your Priorities: Work with your executive team to assign importance to each criterion
Evaluate Markets: Work through each potential market and rate each criteria from 1-5 (with 1=low and 5=high)
Let the Data Guide You: Your weighted scores will reveal your optimal market focus
Download the Free Template
If you want us to review your completed template or talk through what your next steps should be, you can schedule a meeting with our strategists.
